Backed by science
The Beet It SPORT brand rapidly established itself in the sporting world and is now a firm favourite of the sporting elite, being increasingly adopted by more and more international sportsmen, women and teams. Since 2007 we have been supplying research institutes and universities with our beetroot juice and concentrate.
The research covering the benefits to athletes from natural dietary nitrate supplementation was started by Prof Andy Jones of Exeter University. He explains the nature of his team’s research in the video “Unlocking the Power of Beetroot“.